IHOP celebrated National Pancake Day by giving out a free stack of buttermilk pancakes to customers on Feb. 24 at more than 250 locations in 7 western states: Arkansas, Colorado, Louisiana, New Mexico, Oklahoma, Texas and Wyoming. In return, guests were encouraged to donate what they would have paid for their pancakes, or more, to Shriners Hospitals for Children.
Prior to the big day, IHOP introduced a four-week point-of-purchase fundraising campaign at the participating locations. When guests paid for their meals, they were given an option to add between $1 and $5 to their bill, with proceeds benefiting Shriners Hospitals for Children. This component of the campaign raised $176,000.
The health care system has been the beneficiary of National Pancake Day at select IHOP stores since 2006. Imperial Donor Relations Director Tom Smith as worked with IHOP for many years and we thank him for his help in making this year’s event such a success.
Shriners Hospitals for Children — Houston kicked off the event locally on Feb. 19 with a Pancake Pandemonium Party for kids at the hospital. Houston City Council Member Wanda Adams visited and presented a City Proclamation to kick off National Pancake Day. In addition, Houston Texans player Eric Winston was a celebrity “pancake flipper” at an area IHOP on Feb. 24. Watch a video from the Houston event on our Web site at
http://www.shrinershq.org/Hospitals/Houston/News/news03050901.aspx
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