Guinness World Records will certify record at Thursday afternoon affair.
Sacramento, CA (PRWEB) May 30, 2012
The official Guinness world record for selling the most expensive hot dog in the world is about to be broken.
Tomorrow, May 31st at 1:30pm, Mike Brown, the owner of Capitol Dawg in Sacramento, will break the Guinness official world record at his restaurant, located at 1226 20th Street by selling the "California Capitol City Dawg" for a reasonable $145.49. Mr. Brown is giving back to the community, as proceeds from each hot dog sold will benefit Shriners Hospital for children Northern California.
A Guinness World Records adjudicator will be at the event to verify the record and issue a GWR certificate. The current Guinness official record for the world's most expensive hot dog is $100.00, held by a Canadian hot dog stand. The event is being supported by Retail Radio, the source for multi-sensory branding opportunities.
The Capitol Dawg new menu item will feature an 18" ¾ lb. premium all beef frank specially made in Chicago; moose cheese from Sweden (considered one of the most expensive and rare in the world); white truffle butter (spread and grilled) on a specially made focaccia roll; whole grain mustard from France; and a New Hampshire all natural bacon that is marinated in maple syrup.
"This truly gourmet hot dog is done right and priced right!" said Brown. "I put a lot of time and thought into the recipe, and with the help of others created what I think is the most original and one of a kind hot dogs in the world. No tricks or foolish toppings here, just superior quality and an extraordinary combination of flavors."
"I invite the community to come out and support this unique opportunity to see a Guinness world record be broken!" stated Mr. Brown. "I am very proud to bring the record back to the USA and to the City of Sacramento. Coming off a great American holiday, and heading into our nations summertime hot dog season, I can't think of a more appropriate time to win this challenge."
To RSVP for the event, and see the record broken in person, contact Mr. Brown for reservations and interviews. He can be reached at 916-521-8888.