Top of the Line Care and Treatment

Aug 26, 2008 11:00 ET
New Luxury Institute Brand Trust Survey -- Wealthy U.S. Consumers Rate the Most Trusted Non-Profit Organizations: Children's Hospital of Philadelphia, St. Jude Children's Research Hospital and Shriners Hospitals for Children



Luxury Institute

NEW YORK, NY--(Marketwire - August 26, 2008) - High net-worth consumers rated Children's Hospital of Philadelphia the most trusted non-profit organization in the new 2008 Luxury Brand Trust Index (LBTI) survey from the independent New York City-based Luxury Institute (www.LuxuryInstitute.com).

Respondents who said they trust this non-profit entity say they have "groundbreaking and innovative research," and "provide top-of-the-line care and treatment for sick children." St. Jude Children's Research Hospital and Shriners Hospitals for Children rank second and third, respectively.

"Non-profits are accountable to society, their donors, and most importantly, to their constituents," said Milton Pedraza, CEO of the Luxury Institute. "Yet, this industry conducts very little customer satisfaction research, either with donors, or the people they are intending to help, never mind make it publicly available for donors to judge.

"High net-worth consumers are the largest donors, and are expecting, even demanding, measurable results, transparency, lack of conflicts of interest, and fiscal responsibility from non-profits. Our impartial surveys are a barometer of the trustworthiness of these non-profits, not according to conflicted experts, or to committees, but, to the collective voice of high net-worth consumers themselves," added Pedraza.