140 year of Shriners

140 year of Shriners

Wednesday, June 2, 2010

CRC/Ted Williams-Documentary/Shriners

Christopher Coppola has launched CRC Prods., a content shingle and post-production facility.

As part of the new company, Coppola -- the nephew of Francis Ford Coppola and brother of actor Nicolas Cage -- has partnered with several different entities to produce projects for film, TV, digital and other sources.

CRC is working on a documentary on the life of baseball legend Ted Williams in conjunction with the Shriners Hospitals for Children.

The shingle came about after spools of footage chronicling Williams' life came into the hands of the Shriners, which in turn contacted Coppola about turning it into a feature doc.

"The people who control this footage thought it was a great thing," Coppola said. "And a lot of kids now don't know who he is. We want to celebrate him as a real hero, and felt it was a good thing to share."

On the tech side, CRC's distribution arm has sealed a relationship with Landmark Theaters to distribute content on ultra-secure hard drives.

"The idea is we have this mini-studio in place, where we can make original content, edit it through our post house and then utilize our alternative forms of distribution," said CRC's Nicolas Paine. "It's one-stop shopping."

Coppola's Hollywood facility employs 15 staffers.

Contact Michael Schneider at mike.schneider@variety.com.
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