"Defy the Odds" campaign Award

Monigle Associates Wins Platinum at HealthLeaders Media Marketing Awards

DENVER, Oct 20, 2008 Monigle Associates, a Denver-based agency that helps clients nationwide build and activate brands, was awarded a Platinum Award from Health Leaders Media in Chicago on Wednesday, October 15 for its national efforts on behalf of Shriners Hospitals for Children. The campaign, "Defy the Odds", won top honors in the Large Children's Hospital campaign category. A panel of judges chose the winners according to four criteria: overall quality and look of campaign, overall creativity of the campaign, how well the campaign conveyed its message and reached its intended audience, and how well the campaign met its intended marketing objectives.
The "Defy the Odds" campaign is part of a broad branding and marketing initiative by Shriners Hospitals for Children -- the first in their 85-year history -- to reactivate their brand and increase awareness of their hospitals and their mission to provide pediatric specialty care at no charge.
Monigle Associates worked closely with Shriners Hospitals for Children's Board of Directors, Board of Trustees, and employees over an 18-month period to develop a new identity for the health care system that accurately reflected the heritage and vision of the brand. The initiative, launched in October of 2007, included a logo, a visual design system, Monigle's Award Winning Brand Ambassadors(SM) employee engagement program, and national and regional advertising.
"We're thrilled to receive this honor. It's a great validation that Monigle Associates can not only develop a core brand for clients -- we can also activate that brand through advertising," says Rick Jacobs, Principal at Monigle Associates. "We strongly believe in the unique mission of Shriners Hospitals for Children and are very much inspired by the work they do. It's important that the public know their story and their dedication to providing the highest quality care at no charge."
Shriners Hospitals for Children is a one-of-a-kind international health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research and outstanding teaching programs. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment at no charge -- regardless of financial need.