Wednesday, September 24, 2008
Golf Ad for Shriners
Justin Timberlake’s Golf Channel TV Ad
September 23, 2008
Justin Timberlake has begun the national promotion of his upcoming golf tournament (benefiting the Shriner’s Children Hospital) with promotional TV ads on the Golf Channel.
In the humorous spots, Timberlake is depicted as a one-man grounds crew, preparing the tournament golf course in a meticulous fashion for the Justin Timberlake Shriners Hospitals for Children Open, which will take place Oct. 16-19. The spots also include an appearance by PGA TOUR pro Duffy Waldorf, who whispers to Timberlake, “Dude, aren’t you taking this hosting a golf tournament thing kind of seriously?”
Conceived and produced by GOLF CHANNEL, the spots will run on the network during the next three weeks leading up to the tournament. Other than promoting the tournament, the motivation for producing the spots was to show the more than 80 million GOLF CHANNEL viewers in the United States that Timberlake not only has serious business interests in the world of golf, but - as a golfer himself with a single-digit handicap - he has serious game, as well. The spots were filmed Sept. 13 on a golf course in Carefree, Ariz., and at the tournament’s host course, TPC Summerlin in Las Vegas, Nev.
Check out the Ad at www.thegolfchannel.com/core.aspx?page=26000&select2=10472